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The high cost of fast fashion industry

13.12.2016

Fast fashion is a wide spread phenomenon in the fashion industry, which is based on the latest fashion trends presented at fashion weeks. It is oriented to produce collections as cheaply and as fast as possible. Its goal is to sell them to those people, who are used to updating their wardrobe every season. The fast fashion philosophy is used in large retailers, where almost everyone can find something that matches their fashion taste. Because the clothes are cheap, we buy them already thinking that we are going to replace them right away with new and more stylish ones.

Although the decision to buy something cheap makes us feel like we’re really sensible consumers (and in some peculiar way we actually are), we mostly don’t take into account the hidden cost of our purchase. Cost, that isn’t shown on the white label. Cost, that is paid by the environment and by the people, who work in this ruthless supply chain. Cost that is so damn high and unacceptable to the brands that are pursuing the slow fashion movement.

I must admit that slow fashion doesn’t sound appealing at all, but it’s the exact opposite of fast fashion and stands for exactly what it says – its goal is to actually slow down the process of producing clothes. This is the reason why the slow fashion brands work towards designing so universal and quality clothes that the constant need to buy something new every season disappears.

Tjorven Kids brand supports the slow fashion philosophy by designing pastel clothes that are made from local organic Estonian cotton. Fiber guarantees durability and prolongs the products life-span enormously. Why? Because it sustains washing in the washing machine and your next kid can also wear it. What’s more – because of the quality of the fiber you can wash Tjorvens’ clothes many times without damaging them, making them suitable for the most active kid as well.

Now, as I briefly introduced you the frightening downside of the fashion industry, I strongly recommend you watch a shocking documentary called „The True Cost: A Fashion Documentary“. I promise you that the documentary will show you the side of the industry like you’ve never seen before.

Your Tjorven

GOTS – as easy as ABC!

25.11.2016

I’m pretty sure that all of Tjorven’s observant friends, who have looked around in our online shop, have noticed the mysterious GOTS certificate reference in the descriptions of our products. Even though all of us enjoy a little bit of mistery in our hectic lives, sometimes a simple explanation is also needed. So what is this GOTS-thing all about?

GOTS stands for Global Organic Textile Standard. It is the worldwide leading certificate for textile made from organic fibers. For a supply chain to earn the GOTS certificate, it has to meet high processing, ecological and social criteria.

For starters, to even qualify for a GOTS certificate, at least 70% of the textile must be made from organic fiber and even then there are strict rules for how to process it. If we take a look at the social criteria, then working conditions must be safe and hygenic. Also the employees must want to work there, meaning they can’t be slaves. Basically, all the social standards that have to be met are based on the key norms stated by the International Labour Organisatsion (ILO). To get a more detailed overview about the requirements, I strongly suggest you to check out the official GOTS website.

Right now you must be scratching your head and asking yourself, that all of this talk about this organic stuff and the certificate sounds great and all, but it there a real value to it? Why does it matter? No worries, I can guarantee – organic fiber is really soft and feels good on your skin! Furthermore, it doesn’t contain ANY harmful or toxic chemicals, which could irritate your skin, bring out allergies or cause breathing problems.

Also, you shouldn’t forget that organic fiber is a lot friendlier to our planet… but I’ll cover that topic some other time!

Your Torven

 

DETOX: HOW PEOPLE POWER IS CLEANING UP FASHION

06.11.2016

When Tjorven started it´s creation process I knew that there are principles which I have to follow.

Make things ethical or don´t do it at all!

Possibly one of the best sustainable fashion campaign videos ever produced, it is without a doubt my favourite. Produced by Greenpeace.

It explores the environmental and social impacts of cheap fashion. Highly recommended.

 

 

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Handmade

06.11.2016

Have you ever wondered how all our little creatures are printed on our clothing?

All details are handmade and printed with a colourfast screenprinting. Every item is unique and there will never be two exactly same positioned ants or flys ;)

 

handmade babyblanket

 

silckscreen printed babyblanket

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Tjorven is in British Vogue

18.10.2016

Featured in november edition of British Vogue


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Tjorven Kids in Pere ja Kodu Magazine

18.09.2016

September issue of Pere ja Kodu Magazine,  thank you for featuring us !

 

Photography: Jaana Süld
Stylist: Janar Juhkov
Production: Anna Lutter
 
 
kidsfashion

 

kidsfashiontjorven

 

kidsleggings

 

antdress

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Photoshoot for Tjorven´s Lookbook

18.09.2016

 

So exited!

We went into the woods to make some magic for our Lookbook

Sneak peek from the shoot!

Photos Signe Milkov

 

Tjorven in forest 

 

 

 

tjorvenfashion

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Tjorven's first birthday

01.08.2016

This month is special. It's our first birthday and we want to celebrate it with you, our dear friends!